Woah, 10 years!

Ten years of butterflies in my stomach—finding and designing products, connecting with creative minds, meeting thrilled customers, and learning a hell of a lot. This small business, which began as a passion project with no business plan and just a few bucks in the bank, wouldn’t have been possible without your continuous love and without my team caring so deeply about it. ⁠⁠Our little pink store, tucked away at the back of an alley in Tofino, made it online—and far beyond. Our brand found its way into 130 stores, countless homes around this earth, and, hopefully, into lasting memories of joyful times and feel-good moments.⁠⁠My goal was to bring more beauty into people’s everyday lives through goods that offer a little something extra—intentional and meaningful materiality in a world often overflowing with things we neither need nor cherish. And I feel that goal has been accomplished.⁠